Working with the music director I developed a marketing message and look for all communications. I jumpstarted a mailing list of 600 addresses from the producers’ contacts and began peppering the list with bi-weekly missives about what a great show we were planning and how hard the dancers were working. At two weeks out I produced a slide show of a rehearsal from images taken by the guitarist’s wife and original music from the project’s CD. I posted it to youtube and bought space on a 9,500 address list of jazz events, sending a link to the website it 3 times in the next three weeks. We kept up posts to the web site and Facebook page.
Results: Sold Out. When online sales closed we had 114 paid sales. 180 people showed up with out tickets at least 20 people were turned away.
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